Objectwheel = dashboard (part 1)
Its really not easy having a new startup that very few understand what it is. This also doesn’t sit well with me, because for me it all seems very simple. I’ve spent countless hours trying to explain what Objectwheel is but in the end, for some reason, they don’t get it.
I’m surrounded by technology terms and I tried months ago to put a definition on my Linkedin site describing my startup and that obviously failed miserably.
This blog post is an attempt to change all that. To define a startup through my eyes and in very simple words.
What is Objectwheel?
Answer: A dashboard
Ok, its a dashboard. You mean like a car dashboard. It has dials and gauges and buttons?
Not exactly
A dashboard full of software gadgets
Ok, maybe thats better. Lets try that one.
But whats a software gadget?
I define a software gadget as anything you drag onto a dashboard that does something useful for the person that is creating the dashboard.
For a long time we have called the dashboard a template. But maybe nobody knows what a template is.
Examples of gadgets are a Facebook feed.
Facebook is actually very little information when you get down to it. Its pictures, words, and links to things. It fits in a 4 inch column on your screen. The fact that the Facebook site takes up the entire screen is kinda pointless in many ways.
One very important thing Objectwheel does is it reduces many of the things you look at all the time down to the most useful and basic.
This would be in the form of a widget like a Facebook feed. Forget about everything else, just concentrate on the feed of information.
We have a youtube widget that pulls information from youtube and puts a video in a frame.
But we don’t stop there, because many of you want to see the entire website and everything that is there.
For you, Objectwheel has a full blown browser. But its very different than other browsers that you have used because it can be contained inside of a widget.
Ok, ok, your getting confused now.
Suppose you had 8 web sites that you went to all the time. Right now you store these in bookmarks, but you can’t really categorize all of your bookmarks that belong to a certain topic and place them somewhere.
In Objectwheel you build a dashboard and you put these websites on it using widgets.
This dashboard could have your Facebook feed as well, your twitter feed & more.
abigdreamer Blog 
Have you ever used the reader version of a website? The reader version takes away all the ads and noise and only leaves the raw text and photos that matter.
If I’m understanding this right, ObjectWheel is the “reader version” of the dashboard – so that brands can monitor everything said or mentioned on social media in one place – with no noise. Brands can choose what they want on their dashboard (every review or hashtag or DM could be viewed in one place) making it easy for brands to reduce the noise. It’s an evolved social media dashboard that gives brands complete control.
You drag and drop what aspects of social media you want to view on your dashboard. You are able to build a custom “reader” for social media management.
Is this correct? I’m using brands as an example as opposed to “everyone” because I think that it’s important to have a clear target market as you’re explaining your product to make it easier for people to understand.
If my interpretation is correct, ObjectWheel’s target market would be any company or brand that uses social media management tools and wants a custom and more efficient way to monitor everything they want (and respond) in one place.
Your comments are very appreciated and insightful. For the most part they are correct however there is a lot more flexibility and power I need to explain.
I will continue down this path, trying to explain what Objectwheel is in a simplistic approach. Its not easy.
I am trying.